It's not just our TV Shows, big screens and captive audience that give the 'Wall' its advertising power. With 100's of TV channels, magazine titles and even the Internet fighting for audience attention, China's media world is becoming increasingly cluttered and confused. There are advertising messages everywhere.
Within the 'Wall' environment the audience is focused and the advertising message undiluted. On average our audience watches our TV Shows for 48 minutes. No channel hopping. No distractions. Totally captive. No other media can capture an audience's attention in quite the same way, or extract people from their busy lives.